Crypto Marketing Faces a Turning Point: AI Automation Steers Through Complex Regulations

The crypto marketing sector is encountering increasing obstacles due to inconsistent regulations, suboptimal advertising expenditures, and rivalry from major technology companies. More industry specialists are suggesting that white-label demand-side platform (DSP) solutions—such as those from

(NASDAQ:DSP)—may offer a scalable answer by streamlining ad management, enhancing audience targeting, and addressing regulatory hurdles . At the same time, advocacy organizations like the Digital Chamber are advocating for more transparent state-level crypto regulations, while notable enforcement actions—such as Spain’s €5 million penalty against X (formerly Twitter)—highlight the dangers of unchecked crypto advertising .

During its latest earnings call, Viant emphasized its AI-powered DSP solutions as a potential industry disruptor. The company

, fueled by a long-term collaboration with Molson Coors and a 46% share of total advertiser spending on connected TV (CTV) via its platform. Viant’s AI suite, which currently automates 85% of ad spending, is being upgraded to feature "AI decisioning," a fully automated system designed to make campaign management easier for small and medium-sized businesses (SMBs). CEO Tim Vander Hook likened the new product to a "self-driving car for advertising," requiring little user involvement while delivering trackable outcomes .

Yet, the difficulties facing crypto marketing go beyond technological advancements. Ongoing regulatory ambiguity is a major challenge. The Digital Chamber’s State Network project, developed in partnership with the Future Caucus, seeks to inform lawmakers about blockchain and digital assets, with a particular focus on Gen Z and millennial representatives

. The initiative includes a nationwide tour planned for 2026 and a Microgrants Program to support grassroots blockchain education. Anastasia Dellaccio, executive director of the State Network, stressed the importance of cultivating "a bench of strong leaders" capable of shaping effective policies .

Viant’s AI-powered solutions mark a major step forward in the advertising industry.

would illustrate how these autonomous technologies oversee ad campaigns in real time. Such advancements are part of a larger movement toward automation and AI within digital marketing .

Financial trends and regulatory developments are transforming the digital marketing landscape, especially for crypto-related advertising. Striking the right balance between innovation and regulatory compliance remains a pressing issue for industry stakeholders

.

Political shifts are adding further complexity. Donald Trump’s recent statement that the U.S. should lead globally in crypto marks a change in national priorities

. His push for more straightforward regulations echoes industry calls to cut red tape while still protecting consumers. Observers suggest this stance could impact future legislative initiatives, particularly with the 2026 midterm elections on the horizon .

For white-label DSP providers such as

, success will depend on merging technological progress with the ability to adapt to regulatory changes. While giants like Google and Amazon continue to enhance their DSP platforms, Viant’s CEO pointed to the company’s "objectivity" as a unique advantage, since it does not sell its own ad inventory . With its strategic alliances and AI-driven offerings, Viant is well-positioned to grow its presence in the SMB and CTV markets, though expanding its partnership with Molson Coors will require time .

As the crypto sector stands at a pivotal moment, the interaction between advanced ad technologies, shifting regulations, and political momentum will determine its future direction. For now, it is evident that successful crypto marketing demands both innovative technology and a regulatory framework that encourages progress while ensuring necessary protections.