Adobe’s Semrush Acquisition: AI Growth Push Raises Valuation Questions
- Adobe nears $1.9B Semrush acquisition, doubling its share price in pre-market trading amid valuation debates. - The deal aims to expand Adobe's AI-driven marketing tools, addressing AI's impact on its creative software business. - Analysts highlight Adobe's 24.9% 2025 stock decline but argue it's undervalued based on DCF analysis and PE ratio comparisons. - Semrush's AI SEO tools and Adobe's recent revenue forecast raise hopes for integration success despite past Figma acquisition challenges.
Adobe (ADBE) shares are drawing attention as the company approaches a $1.9 billion purchase of
This development comes as Adobe’s stock has fallen 24.9% so far in 2025, sparking debate about its current valuation. Analysts at Simply Wall St believe the stock is "substantially undervalued" based on their discounted cash flow (DCF) calculations, which put Adobe’s fair value at $580.34 per share—
Acquiring Semrush fits with Adobe’s broader push to strengthen its suite of cloud-based marketing solutions.
Yet, Adobe’s shares have faced headwinds amid widespread volatility in the tech sector. Even after
For Semrush, the acquisition would offer a highly profitable exit for its investors,
Following the news, Adobe’s shares in pre-market trading edged up by 0.16%
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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