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Nexo signs multi-year deal with Tennis Australia Becomes official crypto partner of Australian Open Partnership spans multiple Summer of Tennis events Nexo, a leading digital asset platform, has announced a multi-year partnership with Tennis Australia, marking a major move into the world of sports sponsorship. Under this agreement, Nexo becomes the Official Cryptocurrency Partner of the Australian Open and the broader Summer of Tennis, which includes high-profile tournaments such as the United Cup, Adelaide International, Brisbane International, and Hobart International. This collaboration is designed to blend the fast-paced world of tennis with the innovative energy of crypto, making blockchain technology more accessible to fans around the globe. A Strategic Move into Sports by Nexo By aligning with one of the world’s most-watched tennis events, Nexo is taking a bold step to expand its brand visibility and engage with a broader, global audience. The Australian Open attracts millions of viewers worldwide and presents an ideal platform for Nexo to showcase its services, from crypto trading to lending and digital asset management. The partnership is not just about logo placements — it aims to offer fans digital experiences and education around cryptocurrency, likely including on-site activations, interactive campaigns, and exclusive offers for tennis and crypto enthusiasts. Nexo has signed a multi-year agreement with Tennis Australia, becoming the Official Crypto Partner of the Australian Open and the Summer of Tennis, including the United Cup, Adelaide International, Brisbane International, and Hobart International.https://t.co/uxkp8Bqlir— Wu Blockchain (@WuBlockchain) December 17, 2025 Bringing Crypto Closer to the Mainstream This deal underscores the growing presence of cryptocurrency companies in mainstream sports. With events spanning across Australia’s summer calendar, from Brisbane to Hobart, Nexo’s brand will have extensive exposure both on-site and through media coverage. Tennis Australia’s move to partner with a regulated and established crypto firm like Nexo also signals growing trust and interest in blockchain technology within traditional institutions. With more people curious about crypto and how it fits into their everyday lives, partnerships like this help bridge the gap between innovation and public adoption. Read Also : Nexo Becomes Official Crypto Partner of Australian Open Crypto Market Slowdown as Bitcoin Wallets Decline Deribit SignalPlus Mission450K Hits $11B Volume Dormant Bitcoin Wallets Moved $8.6B in July 2025 Bitcoin Faucet Once Gave 5 BTC for Free in 2010 Disclaimer: The content on CoinoMedia is for informational purposes only and does not constitute financial, investment, or legal advice. Cryptocurrency investments carry risks, and readers should conduct their own research before making any decisions. CoinoMedia is not responsible for any losses or actions taken based on the information provided. Tags Australian open crypto NEXO

Decrypt’s Art, Fashion, and Entertainment Hub. Discover SCENE Nexo has secured a multi-year agreement with Tennis Australia to become the Official Crypto Partner of the Australian Open and the Summer of Tennis. The deal covers the Australian Open alongside the Summer of Tennis series, which includes the United Cup, Adelaide International, Brisbane International, and Hobart International, the company announced Tuesday. Nexo's branding will appear through the "Nexo Coaches Pod," with visibility on on-court coaching areas across the tournament's major venues during matches. amp;lt;span data-mce-type="bookmark" style="width:0px;overflow:hidden;line-height:0" class="mce_SELRES_start"amp;gt;amp;lt;/spanamp;gt; The 2026 Australian Open begins January 12 in Melbourne and is expected to draw hundreds of millions of viewers globally, as it typically does each year. Tennis offers brands access to two billion fans worldwide and an affluent demographic, with higher-income individuals 29% more likely to follow the sport than the average person, according to sports marketing firm SportQuake’s report. “Partnering with Tennis Australia allows us to connect with millions of fans while aligning with a world-class institution committed to long-term thinking and future progress," a Nexo spokesperson told Decrypt. It’s a long way from its withdrawal from the U.S. market in 2022 after multiple state and federal regulators challenged its interest-bearing product as an unregistered security. The company later settled with the SEC, agreeing to pay about $45 million in penalties and cease offering the product to U.S. investors without admitting or denying wrongdoing. It only recently re-entered the U.S. after regulatory clarity was achieved. It is now seeking to shed its crypto-lender status and rebrand as a “digital asset wealth platform.” The year 2022 also marked Tennis Australia's Australian Open collaboration with NFT platform Sweet.io, during a time when demand for digital collectibles had been hovering at an all-time high. That partnership faded as NFT trading volumes collapsed later that year, and Sweet.io has since dialed back its consumer-facing NFT operations. Despite those past challenges, Tennis Australia Chief Commercial Officer, Cedric Cornelis, called Nexo "a natural fit for the AO and our events across the Summer of Tennis." “Together, we’re creating new ways for fans to connect with the game and the people behind it,” Cornelis added. The deal marks Nexo's fourth major sports agreement this year as the platform became the Official Digital Wealth Platform of the DP World Tour and signed agreements with the Acapulco Tennis Open and Mifel Tennis Open earlier this year. Crypto’s once-booming sports deals, derailed by crypto exchange FTX’s 2022 collapse and the demise of its headline sponsorships, have begun to re-emerge this year. Recent deals include Ledger's jersey sponsorship with NBA team the San Antonio Spurs and stablecoin issuer Tether's minority stake in Italian soccer club Juventus, though the stablecoin giant's all-cash offer to acquire majority control was rejected by holding company Exor last week.

$NEXO analysis: The price is currently moving within a symmetric triangle pattern. A breakout from this pattern will determine the next market movement. At this stage, it is advisable to refrain from trading and wait for a clear break of the triangle. The key resistance level to watch is around the $1.00 mark.

CRYPTO REPORT OF THE DAY: Here are the Top 3 Losers🔴 1️⃣ #MYXFinance ( $MYX ) 🔽4.17% 🏷$2.91 2️⃣ #MemeCore ( $M ) 🔽4.16% 🏷$1.23 3️⃣ #Nexo ( $NEXO ) 🔽1.09% 🏷$0.9791