Ethereum Updates: India's Web3 Expansion—Digital Advertising, E-Commerce, and Blockchain Unite at IBW2025
- Bengaluru hosts IBW2025, India's largest Web3 conference, reinforcing its global digital innovation hub status. - India's digital ads show resilience: desktop web viewability (66%) exceeds global (63%) and APAC (61%) averages. - Meesho's asset-light e-commerce model targets 20% CAGR growth, aligning with Web3's decentralized infrastructure principles. - Intchains expands into Ethereum/PoS platforms, leveraging ETH holdings for yield while Kneat.com reports 33% YoY revenue growth. - Converging digital ads
Bengaluru, India, is gearing up to welcome India Blockchain Week (IBW2025), the country’s premier Web3 event, as the
At the same time, India’s e-commerce industry is undergoing significant changes. Bank of America (BofA) notes that Meesho, a value-driven commerce platform with an asset-light strategy, has become a major force in the sector. By steering clear of inventory ownership and fixed logistics expenses, Meesho appeals to budget-focused shoppers, adopting tactics similar to international companies like PDD and Shopee.
Within the blockchain sector, Intchains Group Limited, a Web3 developer with a focus on mining, is broadening its scope to include
The intersection of these developments—resilient digital advertising, scalable e-commerce strategies, and blockchain progress—positions India as a key figure in the global Web3 movement. As IBW2025 draws near, industry leaders are expected to spotlight these advances as evidence of the nation’s commitment to decentralized technology and digital evolution.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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