AdLunam: A Web3 Engage-to-Earn Platform Based on Proof of Attention

What is AdLunam

Friends, imagine that in the digital world, you spend time learning about a new project, joining discussions, and contributing your ideas—shouldn't these efforts be rewarded too? AdLunam is a platform dedicated to making your “attention” and “engagement” valuable. It is an IDO launchpad (Initial DEX Offering Launchpad), which you can think of as an “incubator” or “springboard” specifically designed to help new blockchain projects launch their tokens and raise funds for the first time. But what sets AdLunam apart is that it’s not just about launching projects—it also integrates NFTs (Non-Fungible Tokens) and the Engage-to-Earn concept, introducing a unique Proof of Attention model.

Simply put, AdLunam targets two main user groups: early-stage Web3 projects that need funding and community support to get started, and crypto investors, especially those willing to spend time researching projects and actively building communities.

The core scenario is: project teams launch their tokens via AdLunam, while investors accumulate “attention scores” through various interactions on the platform (such as reading project materials, joining community discussions, sharing project info, etc.), which affect their chances of receiving allocations of new project tokens. Your “investor profile” can even be minted as a dynamic NFT, recording your participation history and reputation.

Project Vision and Value Proposition

AdLunam’s vision is to revolutionize the Web3 investment space and make the digital economy more democratic. The core problem it aims to solve is that, in traditional IDO models, ordinary investors often struggle to access early investment opportunities in quality projects, while project teams find it hard to identify truly interested and long-term supportive community members.

AdLunam’s value proposition includes:

• Rewarding genuine participants: Through the Proof of Attention model, AdLunam no longer allocates tokens solely based on the amount of capital you invest, but rather values your attention, research depth, and community contributions. It’s like saying you’re not just “putting in money,” but also “putting in effort and heart”—and these efforts are tracked and rewarded.
• Helping projects filter high-quality investors: For new projects, finding a group of early investors who truly understand and support their vision is crucial. AdLunam’s unique mechanism helps project teams attract “qualified” investors with high engagement and attention, rather than “airdrop hunters” who are only in for short-term speculation.
• Empowering early-stage Web3 projects: AdLunam offers a comprehensive ecosystem, including the Zero2IDO accelerator, providing Web3 startups with end-to-end support from institutional fundraising to successful IDO execution, helping them go from concept to market.

Compared to similar platforms, AdLunam emphasizes its NFT integration and Engage-to-Earn Proof of Attention model, making it stand out among IDO launchpads and aiming to build a fairer, more transparent, and community-driven investment ecosystem.

Technical Features

AdLunam’s technical core lies in its innovative Proof of Attention (PoA) model and Engage to Earn mechanism.

• Proof of Attention (PoA): This is a way to measure user activity and engagement within the AdLunam ecosystem. It tracks your actions on the platform, such as reading whitepapers, joining AMAs (Ask Me Anything sessions with project teams), sharing project info on social media, participating in community governance, and more. Your “attention” and “contributions” are quantified into an “Attention Rank”—the higher your rank, the greater your chance of receiving IDO allocations.
• Engage to Earn: As the name suggests, you earn rewards by participating and contributing. It’s similar to the familiar “Play to Earn,” but here, the “game” is researching projects and interacting with the community.
• NFT Integration: Your investor profile, including your Attention Rank and participation history, can be minted as a dynamic NFT. This NFT is not just a digital collectible—it’s your “digital ID” as a qualified investor, which can upgrade and appreciate as you continue to engage.
• SocialFi Platform: AdLunam has built a SocialFi (Social Finance) platform that combines social interaction with financial investment. Users can communicate, share, and gain investment opportunities here.
• Technical Architecture: Initially, AdLunam’s LUNAM token was an ERC20 token on the Polygon blockchain. Later information shows its public blockchain platform is BASE. This means it leverages the underlying technology of these blockchains to ensure transaction security and efficiency.

Tokenomics

The native token of the AdLunam project is LUNAM.

• Token Symbol: LUNAM
• Issuing Chain: Initially planned for Polygon as an ERC20 token. Latest information shows its public blockchain platform is BASE.
• Total Supply: The total supply of LUNAM tokens is 1,000,000,000 (1 billion).
• Token Utility: LUNAM serves multiple roles in the AdLunam ecosystem and is its core utility token.
  • IDO Allocation: Users who hold LUNAM tokens and actively participate in platform activities can receive allocations of new project tokens via IDO.
  • Governance: LUNAM may grant holders the right to participate in platform governance and vote on the project’s future direction.
  • Rewards: As part of the Engage-to-Earn model, users may earn LUNAM tokens as rewards for their contributions and participation.
  • Staking: Users may need to stake LUNAM tokens to achieve higher Attention Ranks or access certain advanced features.
• Token Distribution and Unlocking Information:
  • The project has conducted seed and private rounds, both of which were oversubscribed.
  • The IDO (Initial DEX Offering) is planned to take place on launchpads such as Kommunitas and Spores Network.
  • Total tokens for sale: 8,000,000 LUNAM.
  • Private round price: $0.018, raising $1.92 million.
  • Fundraising round price: $0.022, raising $119,000.
  • TGE (Token Generation Event) was completed on October 24, 2025.

Team, Governance, and Funding

Team

AdLunam has an international team dedicated to revolutionizing finance through innovative blockchain solutions.

• Core Members:
  • Nadja Bester: Co-founder.
  • Lawrence Hutson: Co-founder and Chief Technology Officer (CTO).
  • Jason Fernandes: Co-founder. He is also the host of AdLunam’s podcast “Diving into Crypto,” focusing on tokenomics.
  • Jervis Pereira: Chief Marketing Officer (CMO).
• Team Features: Team members have extensive experience in the Web3 space and have worked with over 200 startups. They continued building even during bear markets, demonstrating strong resilience.

Governance

Although detailed governance mechanisms are not fully disclosed in current materials, as a Web3 project, it typically leans toward decentralized governance. LUNAM token holders are expected to have the right to participate in platform decisions, such as voting on protocol upgrades and fee structures.

Funding

AdLunam has secured funding through multiple rounds:

• The project succeeded in both seed and private rounds, with the private round oversubscribed by over 500%, indicating strong financial health.
• A total of $2.5 million was raised.
• Private round raised $1.92 million; fundraising round raised $119,000.

Roadmap

AdLunam’s roadmap highlights key milestones from whitepaper release to future development.

Historical Key Events:

• December 9, 2021: AdLunam whitepaper released, marking the project’s official market entry.
• 2021: Project registered and established.
• January 19, 2022: Community pre-sale AMA held, announcing successful completion of seed and private rounds, with private round oversubscribed by 500%.
• October 24, 2025: TGE (Token Generation Event) successfully completed.

Future Key Plans and Milestones:

• IDO: Planned IDO on launchpads such as Kommunitas and Spores Network.
• Cross-chain Expansion: Initially planned to launch on Polygon, with cross-chain expansion throughout 2022.
• Zero2IDO Accelerator: Ongoing support for Web3 startups from fundraising to IDO launch.
• Platform Feature Enhancement: Continual improvement of its Engage-to-Earn and Proof of Attention models, as well as SocialFi platform features.
• Strategic Partnerships: Establishing strategic partnerships with EarnPark, Founders Hub Network, etc., to enhance the ecosystem and liquidity solutions.
• Exchange Listings: Plans to list LUNAM tokens on top exchanges.

Common Risk Reminders

Investing in any blockchain project carries risks, and AdLunam is no exception. Here are some common risk reminders to help you assess more comprehensively:

• Technical and Security Risks

  • Smart Contract Vulnerabilities: AdLunam’s Proof of Attention model and IDO allocation mechanism rely on smart contracts. If vulnerabilities exist, they could lead to fund loss or system attacks.
  • Platform Stability: As a Web3 platform, its stability and performance may be affected by network congestion, DDoS attacks, and other factors.
  • NFT Security: Dynamic NFTs as investor profiles require robust technical safeguards for security and tamper-resistance.

• Economic Risks

  • Market Volatility: The crypto market is known for its high volatility. LUNAM token prices may be affected by market sentiment, macroeconomic factors, and project progress.
  • Token Liquidity: If LUNAM token trading volume is insufficient, it may result in large bid-ask spreads and affect trading efficiency.
  • Project Success Rate: As an IDO launchpad, AdLunam’s success partly depends on the success rate of its incubated projects. Poor project performance may impact platform reputation and LUNAM token value.
  • Competition Risk: The IDO launchpad space is highly competitive. AdLunam must continually innovate to maintain its edge.

• Compliance and Operational Risks

  • Regulatory Uncertainty: Global regulations for crypto and blockchain projects are evolving. Future regulatory changes may impact AdLunam’s operations.
  • Community Engagement: The core of the Proof of Attention model is active community participation. If engagement drops, the effectiveness of its core mechanism may be affected.
  • Team Execution: Project success largely depends on the team’s execution ability and roadmap delivery.

Verification Checklist

When researching AdLunam in depth, you can further verify and investigate through the following:

• Whitepaper: Read AdLunam’s whitepaper carefully to understand its technical implementation, economic model, and future plans.
• Official Website: Visit AdLunam’s official website for the latest information, team introductions, and partners.
• Block Explorer Contract Address: Look up the LUNAM token contract address on BASE (or Polygon) via a block explorer to check token supply, holder distribution, and transaction records.
• GitHub Activity: If the project has an open-source codebase, check its GitHub repository activity to gauge development progress and community contributions.
• Social Media and Community: Follow AdLunam’s official accounts on Telegram, Twitter, Discord, Medium, etc., for community discussions, project announcements, and updates.
• Audit Reports: Check if the project has published smart contract audit reports to assess its security.
• Media Coverage and Partnerships: Follow mainstream crypto media coverage of AdLunam and its announced strategic partnerships to evaluate market recognition and ecosystem development.

Project Summary

AdLunam is an innovative Web3 investment ecosystem that aims to revolutionize the traditional IDO launchpad model by introducing Proof of Attention and Engage-to-Earn mechanisms. It treats users’ active participation and contributions as valuable assets, quantifies them into Attention Ranks, and even mints them as dynamic NFTs, influencing users’ chances of receiving new project token allocations. For investors willing to research and support projects in depth, this offers a fairer and potentially more rewarding way to participate. At the same time, AdLunam provides early-stage Web3 projects with comprehensive support from fundraising to launch, helping them stand out in a competitive market.

However, like all emerging blockchain projects, AdLunam faces technical, market, and compliance risks. The value of the LUNAM token will be closely tied to platform adoption, community activity, and the success of its incubated projects. Before participating, be sure to conduct thorough due diligence and carefully assess all potential risks.

Please note: The above information is an objective introduction and analysis of the AdLunam project and does not constitute investment advice. Cryptocurrency investment is highly risky—please make decisions based on your own risk tolerance and independent judgment. For more details, please conduct your own research.