Shopify Inc.

• SHOP Stock Price 24h change: -2.26%. From 168.28 USD to 164.48 USD. The decline was attributed to market digestion of recent gains and analyst caution regarding high valuation multiples despite strong operational execution.
• From a technical perspective, the stock is in a "neutral-to-bearish short-term consolidation" within a long-term bullish trend. The 14-day RSI is approximately 46.17 (Neutral), while the stock recently issued a sell signal from its short-term moving average (MA5 at 165.26). Strong support remains at 160.94, with primary resistance at its recent peak near 179.01.
• Shopify unveiled its "Winter Edition 2026" update on January 12, introducing over 150 features with a major emphasis on Agentic AI and "Sidekick" to automate merchant operations.
• Google and Shopify announced a deeper partnership at NRF 2026 to integrate Gemini AI into shopping experiences, driving momentum for "Agentic AI" commerce solutions.
• Royal Bank of Canada (RBC) reiterated an "Outperform" rating on January 9 with a 200 USD price target, citing Shopify's strength in AI-driven traffic and order growth.
• US e-commerce holiday spending reached a record 258 billion USD, a 6.8% year-over-year increase, driven by "Buy Now, Pay Later" usage and AI-generated recommendations.
• Walmart and Google teamed up to launch Gemini-powered AI shopping assistants, signaling intensified competition in the agentic AI retail space for 2026.

• SHOP Stock Price 24h change: -2.26%. From 168.28 USD to 164.48 USD.• Price declined as investors took profits following a strong rally earlier in the week, despite positive news regarding AI integrations and analyst upgrades.• From a technical perspective, SHOP is showing "bearish divergence": while the 50-day SMA ($160.02) remains above the 200-day SMA ($147.67) indicating a long-term bullish trend, the RSI (46.17) is neutral and recent price action failed to break the $169 resistance, suggesting a short-term consolidation or pullback toward the $160 support level.• Google and Shopify announced a major expansion of "Agentic AI Shopping" at NRF 2026, integrating Shopify's checkout directly into the Gemini AI chatbot to enable seamless purchases within chat.• Scotiabank upgraded Shopify to "Sector Outperform" with a $200 price target, citing the massive growth potential of "Agentic Commerce" (A-Commerce) which could accelerate GMV growth by 300 basis points.• Wolfe Research downgraded Shopify to "Peer Perform," arguing the stock is "fully valued" after its recent surge and that long-term AI benefits are already priced into the current valuation.• The National Retail Federation (NRF) 2026 convention kicked off in New York, with industry leaders highlighting that online and digitally-influenced retail is set to surpass physical brick-and-mortar sales in key categories this year.• Google and Walmart announced a strategic partnership to enable instant checkout within the Gemini app, signaling an intensifying race between Google, OpenAI, and Amazon to dominate AI-powered commerce.