Каталізатор для розумних окулярів посилюється: новий продукт Meta може з’явитися наступного місяця, аналіз розміщення галузі серед компаній A-акцій.

Source: Cailian Press

Odaily, August 30 (Editor: Song Ziqiao) — The 2025 Meta Connect conference will be held in the United States from September 17 to 18. According to Meta CTO, Meta is expected to release the display-equipped smart glasses Celeste, the third-generation RayBan-Meta glasses, and the sports-style Oakley glasses at the event, and may showcase brand new "metaverse software," redefining AI glasses from hardware, interaction, and software perspectives.

Meta is regarded as a trendsetter in the smart glasses industry. After the phenomenal launch of Ray-Ban Meta, major internet companies, smart hardware manufacturers, and even traditional eyewear enterprises—including Google, Samsung, Amazon, Meta, Huawei, ByteDance, Alibaba, Xiaomi, etc.—have entered the market, planning to launch their own smart glasses products. Apple is reportedly developing four AR/XR smart glasses models.

Looking ahead to the next year, many major companies will launch new AI glasses and AR glasses. How are A-share companies positioning themselves in this new consumer electronics track?

According to incomplete statistics from Odaily, based on the 2025 interim reports and subsequent performance briefings, multiple companies such as Goertek, Lens Technology, Rockchip have all made layouts in the smart glasses field, involving hardware manufacturing, optical display, algorithms, chips, key components, and other segments.

According to Lens Technology's semi-annual report, in the first half of the year, the company achieved breakthroughs in core processes such as waveguide lens yield optimization and high-precision automated assembly, and successfully achieved large-scale mass production and delivery of AI glasses for leading domestic customers. The company stated during institutional research that the current production bottleneck for AI glasses still lies in the limited capacity of core modules and waveguide lenses. In addition, recent news indicates that Lens Technology will exclusively supply core components for Meta's new AI glasses, and related components are currently in production.

Goertek mentioned in its interim report that its precision component business and smart hardware business segments, including AI smart glasses and smart wearables, are all progressing smoothly.

Rockchip revealed at its interim performance briefing that there are already AI glasses client projects using its products, and it has further optimized AI anti-shake, encoding and decoding technologies for AI glasses and other sports scenarios.

Zhicheng Electronics stated that in the first half of the year, newly developed AI glasses customers achieved mass production and delivery, and AI glasses product projects have entered the mass production stage.

Zhuozhao Dispensing said that it has received tens of millions of mass production orders in both the visual inspection field and the Meta AI glasses field, and mass production and delivery are progressing smoothly.

ArcSoft stated that it is vigorously expanding AI glasses algorithm research and application, can provide most mainstream AI glasses visual AI algorithm products on the market, and has helped multiple AI glasses companies launch their first products. According to the company's communication records, in the first half of 2025, it has signed contracts with 5-6 AI glasses brands, among which Thunderbird AI glasses will debut in the first quarter of 2025, and more brands will be released in the second quarter of 2025 and beyond.

Lante Optics's glass wafer products have already been introduced into multiple terminal AR glasses applications, but the industry mass production scale has not yet reached the volume stage, and the current contribution to the company's performance is relatively small. At the 2025 interim performance briefing, the company's board secretary Zheng Binjie stated that waveguide display modules, as the core components of AR glasses, are the top priority for the next stage of large-scale mass production and experience upgrades for AR glasses.

AWINIC revealed in a recent survey that its products are used in related AR/AI glasses, and the combination of AR glasses with AI large models is bound to usher in a new round of rapid development. AR products equipped with AWINIC "chips" will "gradually meet everyone."

Gekewei revealed that in the first half of the year, 5-megapixel CIS has been mass-produced in AI glasses projects.

Industry catalysts continue, domestic policies keep strengthening

The consumer electronics industry is undergoing a paradigm shift from "mobile computing" to "spatial computing," and smart terminal devices represented by AI glasses are expected to open a new paradigm of human-computer interaction. With the implementation of national purchase subsidies, a surge in AI glasses shipments, and breakthroughs in core technologies, the market penetration rate of smart glasses is gradually increasing.

IDC predicts that domestic shipments of AI glasses in 2025 are expected to exceed 2.75 million units, a year-on-year increase of 107%. Wellsenn XR is even more optimistic, forecasting global AI smart glasses sales of 3.5 million units in 2025, a 230% increase over 2024. By 2030, AI+AR technology is expected to mature, and smart glasses will enter a period of rapid development, with global AI smart glasses shipments expected to grow to 90 million units by 2030.

Dongguan Securities stated that with the support of domestic policies, AI terminals are expected to accelerate implementation. On August 26, the State Council issued an opinion on the in-depth implementation of the "Artificial Intelligence+" action, aiming for the popularization rate of new-generation smart terminals and intelligent agents to exceed 70% by 2027, over 90% by 2030, and for China to fully enter a new stage of intelligent economy and intelligent society development by 2035.

Huatai Securities research report pointed out that, with the continuous improvement of AI model capabilities, the glasses product form has long-term potential as an always-on interaction entry; it is also recommended to pay attention to the short-term catalysts brought to the industry chain by the recent release of new products by leading companies.

The institution recommends focusing on two main lines: First, the release of new Meta products may drive upward revisions in sales expectations for 2025-2026, bringing potential catalysts to its core supply chain. It is recommended to pay attention to Goertek, and related supply chain companies including USI; second, the turning point for AR glasses products is approaching, and attention should be paid to optical display and other segments with both volume and price growth logic, including: 1) waveguides and upstream: the institution recommends Crystal-Optech and Sunny Optical Technology, and upstream glass wafer and silicon carbide substrate related companies including Lante Optics, Tianyue Advanced, etc.; 2) display: the institution recommends OmniVision Group, related companies include JBD (not listed), HC Semitek, etc.; 3) lenses and lamination: related companies include Conant Optics, Mingyue Lenses, etc.

(Odaily Song Ziqiao)