What is a stock buyback program? In the context of both traditional finance and the evolving crypto sector, a stock buyback program is when a company repurchases its own shares from the open market. This move can influence share price, capital efficiency, and investor sentiment. As more crypto-focused firms like Metaplanet and EtherZilla adopt buyback strategies, understanding their purpose and impact is essential for anyone following digital asset markets.
A stock buyback program, also called a share repurchase program, is a corporate action where a company buys back its own shares from the marketplace. This reduces the number of shares available to the public, which can potentially increase the value of remaining shares and improve key financial metrics such as earnings per share (EPS).
In the crypto sector, buybacks are gaining traction as companies holding significant digital assets—like Bitcoin or Ethereum—seek to manage their capital more efficiently. For example, Metaplanet, now the fourth-largest public holder of Bitcoin, recently announced a major buyback initiative to align its stock price with its true asset value, especially its Bitcoin holdings. EtherZilla, a Nasdaq-listed Ethereum investor, also executed a $40 million ETH sale to fund its own buyback program.
There are several reasons why a company might initiate a stock buyback program:
For instance, as of October 28, 2025, Metaplanet announced a plan to repurchase up to 150 million shares by October 29, 2026, backed by a $500 million credit facility. The company’s CEO, Simon Gerovich, emphasized that this move is designed to improve capital efficiency and support the firm’s Bitcoin-first treasury strategy (Source: The Block).
Stock buyback programs are not new, but their adoption by crypto-focused firms marks a significant shift. Let’s look at two recent examples:
Metaplanet’s buyback program aims to address the gap between its market price and the intrinsic value of its Bitcoin holdings. After the announcement, Metaplanet’s stock surged over 10%, with weekly gains exceeding 25%. However, the stock remains 73% below its June 2025 peak, highlighting ongoing volatility. The company’s market-adjusted net asset value (mNAV) rebounded from October lows to 1.03x, reflecting renewed investor confidence.
Metaplanet’s buyback is paired with a $500 million credit facility, providing liquidity for further Bitcoin acquisitions or additional share repurchases. The company’s goal is to reach 210,000 BTC by the end of 2027, up from 30,823 BTC as of April 2024 (Source: Company Disclosure).
EtherZilla, a major Ethereum investor, sold $40 million worth of ETH to fund its buyback program and support its stock price. This move demonstrates how crypto assets can be leveraged for traditional financial strategies. The buyback, along with a planned reverse stock split, is intended to boost shareholder value and improve financial metrics.
For investors, these actions signal a commitment to using digital assets for corporate growth and stability. While EtherZilla’s ETH sale is unlikely to move the broader Ethereum market, it highlights the growing role of institutional crypto holders in shaping both digital and traditional markets.
While stock buyback programs can offer benefits, there are important factors to consider:
For example, Metaplanet’s mNAV swung from a high of 10.33x in February 2025 to a low of 0.88x in October, before recovering to 1.03x. Such volatility underscores the need for careful capital management and transparent communication with investors.
Stock buyback programs by crypto-focused companies have broader implications:
As of October 2025, Ethereum’s market cap stood at $500.3 billion, with daily trading volumes up 84.92% over 24 hours, according to CoinMarketCap. Such liquidity allows for significant transactions without major price disruptions, but ongoing monitoring is essential for both investors and market analysts.
If you’re tracking companies with active stock buyback programs, especially in the crypto sector, consider these tips:
For those managing digital assets, Bitget Wallet offers a secure and user-friendly solution to track and store your crypto holdings alongside traditional investments.
Stock buyback programs are becoming a key tool for both traditional and crypto-linked companies to manage capital and signal confidence. As the lines between digital assets and conventional finance blur, understanding these strategies is more important than ever. For the latest insights, market data, and secure trading solutions, explore Bitget’s comprehensive platform and wallet services today.