Aurora Mobile Adds Bitcoin and Ethereum to Treasury Plan

• Aurora Mobile will invest up to $3 million from its reserves into digital assets.
• The firm’s stock rose 10% after it shared its new crypto-focused investment strategy.
• This plan helps Aurora grow its business while keeping its operations safe and stable.

Aurora Mobile Limited (NASDAQ: JG) has approved a strategic plan to invest up to 20% of its cash in digital assets. The company aims to preserve and grow value while expanding its market coverage and deepening partnerships. Digital assets like Bitcoin, Ethereum, Solana, and SUI are among the tokens identified for investment under the board-approved initiative. Shares surged nearly 10% in pre-market trading, reaching $12.10 shortly after the announcement was made public.

A Strategic Move to Preserve and Grow Value

Aurora Mobile, a leading customer engagement and marketing tech provider in China, unveiled the decision on June 24, 2025. The decision follows the board’s approval to initiate a modernized treasury management plan for asset value preservation and ecosystem growth.

In the company’s latest earnings report, Aurora disclosed it held ¥113.6 million ($15.8 million) in cash and equivalents. From this pool, approximately $3 million could be allocated to crypto investments. This allocation is not limited to just Bitcoin and Ethereum but also includes assets like Solana and SUI. According to the official statement, the company wants to align its financial strategy with technological innovation and market transformation.

The press release stated the purpose is to “preserve and enhance asset value” while simultaneously supporting expansion. The investment plan is not expected to affect daily operations or its expansion-focused business strategies. 

Mr. Weidong Luo, Chairman and CEO, stated, “We believe our treasury optimization strategy through investments in digital assets will enhance our portfolio diversification.” He further added that the plan supports innovation and remains tied to the company’s AI-powered and globally expanding business engine.

Investor Confidence Sparks Market Reaction

Investor response to the announcement was swift and positive. Pre-market trading saw Aurora Mobile shares climb close to 10%, reflecting optimism about the company’s pivot toward blockchain-based finance. 

This market movement echoed similar reactions to other firms that have recently adopted crypto into their reserves. Aurora’s decision mirrors a trend among institutional players adopting blockchain-based financial models. The surge in stock price appears to validate investor belief in the company’s ability to manage digital risk effectively.

Although Aurora has stated that the investment won’t impact its core operations, the financial world will be closely watching its performance in the coming quarters. Market observers remain alert to the implications of more firms entering the crypto space with strategic funding plans.

Related: DDC Plans $528M Bitcoin Treasury with Major Global Investors

Digital Assets Meet Enterprise Transformation

Aurora Mobile is recognized as a provider of scalable tools that offer messaging and marketing services to businesses in China. The company has been providing cloud messaging, cloud marketing, and analytics powered by AI tools to enhance customer engagement. Its solutions are designed to help companies go digital and stay relevant in today’s fast-paced world.

The company’s transition to the cryptocurrency market contributes to its orientation towards future-proof technologies. Aurora, already a leader in AI and big data among enterprises, sees this crypto investment as part of its long-term vision.

In the words of the company’s official statement, this investment plan shows Aurora’s “dedication to cutting-edge treasury procedures and its emphasis on creating long-term value for shareholders.” With innovation embedded in its DNA, Aurora Mobile is not just adapting, it is evolving.

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