XRP Rises 70% in July Amid ETF Launch

XRP Market Surge: Institutional Interest Drives $170B Market Cap

XRP surged 70% in July 2025, overtaking major cryptocurrencies in market cap, driven by institutional interest and new ETF launches in the United States.

This surge could reshape market dynamics, indicating a rise in institutional flows and potential transformations in crypto regulations.

In July 2025, XRP experienced a significant surge, rising by 70% and overwhelmingly surpassing other crypto majors by market cap. This comes amid increased institutional interest, particularly following the first U.S. XRP futures ETF launch.

Key players involved in this surge included Ripple leadership and major asset management firms. Institutional entities such as ProShares launched the first-ever XRP futures ETF, with filings from industry giants like Bitwise and Franklin Templeton signaling strong Wall Street engagement. As John Squire, Senior Analyst at ProShares, noted:

ProShares to launch the first-ever ETF…Crypto is officially knocking on Wall Street’s front door.

The XRP market cap exceeded $170 billion after the rise, marking a significant shift in the crypto market’s landscape. On-chain data highlighted redistribution among major holders, increasing whale activity that showed considerable accumulation patterns.

Financial and institutional implications are further marked by increased tokenization on the XRP Ledger. Assets like Ripple’s stablecoin RLUSD saw renewed activity, boosting the total value locked (TVL) and supporting further price movements. Link to Tweet

Historically, XRP’s performance mirrors early cycles driven by institutional clarity. Key industry analysts predict potential similar price action in upcoming months, with market dynamics increasingly shaped by regulatory shifts.

Looking forward, XRP faces potential advancements in settlement infrastructure, possibly reaching higher valuations if existing use cases expand. Historical data and current market trends support optimistic forecasts from industry analysts and on-chain observers.