[Long English Thread] MegaETH Airdrop Design: How to Maximize Value at Launch
Chainfeeds Guide:
Some designs may seem obvious, but we often forget the core objective. Yes, airdrops are indeed meant to incentivize platform usage, but they should also decentralize the ecosystem and maintain long-term community engagement as much as possible, rather than letting your tokens crash all the way down.
Source:
Author:
Chilla
Opinion:
Chilla: Compared to competitors such as Berachain (which raised $142 million) and Monad (which raised $244 million), MegaETH has so far raised only $43 million, making it much smaller in scale. However, it is worth noting that MegaETH’s fundraising model places greater emphasis on being “retail-friendly” and “investor diversification.” For example, it completed a $10 million raise on Echo, covering 3,200 individual investors from 94 countries, with an average contribution of about $3,140 per person; in the first round of FluffleNFTs sales, it raised another $13 million, with most investors purchasing only 1-3 NFTs. Soon, a second round of 5,000 Fluffles NFT sales will be launched, targeting active ecosystem users. Unlike the industry’s common trend of “large-scale fundraising + high valuations,” MegaETH’s small, decentralized fundraising means the team can allocate more tokens for incentives, airdrops, long-term partnerships, and ecosystem growth, rather than distributing them to a handful of institutional investors from the start. This model avoids the excessive sell pressure caused by OTC dumping and achieves a more decentralized and dispersed effect. Of course, whether this path will be effective in the long term remains to be seen, but at least it provides a differentiated narrative for the project in an industry currently plagued by frequent “fundraising-dumping” chaos. Regarding airdrops, MegaETH is expected to avoid the recent “scam airdrop” issues seen in the crypto market. The core of the so-called “airdrop commandments” is: First, set a claim period of at least 15 days to avoid a rushed 5-day limit; second, claiming airdrops should not incur high fees; third, maximize user returns and do not sacrifice user experience to save small amounts of money; fourth, create moderate “positive surprises” so that users receive slightly more value than expected; fifth, avoid excessive hype before TGE, as the real test comes after product-market fit (PMF) is achieved; sixth, ensure sufficient initial liquidity, as price stability is the best marketing—otherwise, a token price collapse will directly drag down subsequent TVL. For MegaETH, the focus should be on incentivizing long-term contributors rather than just rewarding testnet users, as the latter are not the real driving force of the ecosystem. The team has made it clear that test users will mainly be compensated through the second round of FluffleNFTs sales, and future mainnet value creators will be the core airdrop recipients. At the same time, active groups in the NFT community (such as @badbunnz_ and @MegalioETH), due to their contributions to the ecosystem’s narrative and culture, should be given priority incentives. In particular, FluffleNFT holders should be regarded as “early seed investors” and need to become the long-term backbone of the ecosystem through subsequent exclusive rights and additional rewards. In further design, the MegaETH team is advised to adopt multi-layered mechanism innovations. For example, another $13 million could be raised through the second round of Fluffles NFT sales to supplement market liquidity and smooth out price fluctuations after TGE. At the same time, airdrop rules could introduce a game mechanism combining “positive and negative reinforcement”: for example, by default, tokens are locked for 4 months, but if users participate in governance or are active on the protocol for two months, half of the lockup is lifted early (negative reinforcement: removal of adverse conditions); if users hold tokens and remain active for three months, they receive an additional 20% airdrop reward (positive reinforcement: adding extra benefits). This gamification can provide differentiated incentives for different user profiles. Another potential highlight is using MEGA as a Gas Token, forming a natural demand cycle: users pay MEGA as transaction fees, part of the tokens are burned, part are distributed to validators who order transactions, and validators must stake MEGA to participate, thus forming a closed loop of token value. Finally, “option-style distribution” could replace direct airdrops: short-term speculators can buy in early at a low price with small amounts; long-term supporters receive larger allocations through delayed unlocking, balancing flexibility and fairness. The ultimate goal of these mechanisms is to enhance ecosystem stickiness while distributing tokens, avoiding short-term dumping, and promoting sustained activity from long-term users and capital. [Original text in English]
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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