Branding is more imporant than tech in crypto?

You may have heard crypto is a wild jungle, right? The first beast to roar usually gets the glory. But not always.

Enter Shiba Inu , the memecoin that barged into the dog-themed party relatively late, yet somehow stole the spotlight.

Launched in August 2020, when Dogecoin was already the reigning champ, Shiba Inu showed the world that it’s not just about being first, it’s about how loud and clever you howl.

Competition

Now, let me tell you, attention in crypto is like office donuts, scarce and fought over viciously.

Shiba Inu’s branding? Industry experts say it’s like that catchy jingle that just won’t leave your head.

Today, it’s sitting pretty with a market cap close to $7 billion. Of course, Shiba Inu didn’t just rely on memes and cute dogs.

It tried to beef up its game with Shibarium , a Layer-2 blockchain solution aimed to make transactions faster and cheaper. Did it knock the socks off the competition?

Nah. It flopped harder than a bad sitcom punchline. But the brand and community stuck around, solid as a rock. While dozens of memecoins vanished into oblivion, SHIB kept wagging its tail.

Strong community

Why? It’s got a loyal, noisy crowd behind it, think office water cooler chatter but worldwide. Real community.

Plus, Shiba Inu’s everywhere, listed on major exchanges, easy to grab for traders from Tokyo to Timbuktu.

They’ve shown ambition with utility attempts like Shibarium, even if the tech didn’t quite deliver.

So, why does Shiba Inu still matter? Because crypto’s like that office game of who-can-talk-louder.

The mix of branding grit, wide access, and a passionate community gives SHIB a seat at the table, even across from the old-timers like Dogecoin.

Hype

Now, if you’re thinking about buying SHIB, here’s the truth, memecoins are the rollercoaster of crypto, even the big names.

They’ll skyrocket for no clear reason, then chill in the pits when hype fades. Shiba Inu’s power lies more in the hype than in groundbreaking tech.

That makes it a hot, unpredictable ride, fascinating to watch but risky to bet your paycheck on.

So, in crypto, being unique is nice, but as experts highlight, what really counts is grabbing eyeballs and getting people to stick around.

Shiba Inu shows us that branding indeed can outpace technology in this game. It’s the loudmouth at the party that you just can’t ignore.