Over the past 18 months, our mission has been simple but not easy: to "normalize" crypto. We have removed numerous barriers: eliminating wallet setup, mnemonic phrases, gas fees, and price volatility, and achieved mobile compatibility. People still log in as usual, and apps on XION run smoothly and naturally. This foundational achievement has already been realized—serving over 100 top global brands such as Uber, BMW, Amazon, attracting millions of users, and driving a rapidly growing application ecosystem.
Today, we are at a critical stage: turning "usable" into "useful." This means empowering brands, builders, and users to solve real problems through verifiable data. XION's tech stack is designed from the ground up, not to disrupt digital currency, but to digitally improve people's lives. This is the moment to showcase what we have done and where we are heading.
Welcome to our roadmap—the "Ages" of XION.
Why Use "Ages" to Plan the Roadmap
We use "Ages" to present years of work, not just quarterly plans. Each Age answers a core question, delivers a lasting capability, and sets the stage for the next phase. This structure avoids blindly chasing features and ensures that what we deliver makes daily use inevitable.
Catalyst Age: Disrupt the status quo and spark attention to crypto's possibilities
Foundation Age: Eliminate all technical barriers so everyone can access crypto
Productization Age: Connect the physical and digital worlds through verifiable data
Escape Velocity Age: Empower builders at scale to co-create a new interconnected world
An "Age" is not a marketing slogan or a calendar date; it only begins when real users and builders feel a leap in change. We only move forward when three conditions are met:
User experience crosses the threshold, allowing ordinary people to succeed on their first try;
Underlying primitives are stable enough for external teams to build with confidence;
The ecosystem distribution reaches a level of sustained takeoff.
If any condition stalls, we fix it before announcing progress.
This structure also keeps us accountable to our only "North Star": integrating XION into daily life to solve real problems for the mass market. Catalyst is the spark, Foundation is the base, Productization is the productization, and Escape Velocity is the acceleration phase—where trust is deeply rooted in the lives of users, brands, and builders.
The "Ages" belong to everyone, so we encourage everyone to interpret them according to their roles:
Users or brands: you can see when daily experiences will change;
Builders: you can see which primitives are ready and which are coming soon;
Investors: you can see how we turn technological breakthroughs into measurable adoption results.
Our Starting Point: Catalyst Age
What we initially brought was not a product, but a provocation. Our test was simple: without a physical original, relying only on provenance and proof, could culture and economic value be carried? So we burned an original Banksy artwork and brought this fleeting piece of art on-chain, realizing the transfer of value from the physical world to the digital world.
This experiment sent a signal to those who could hear: crypto-verifiable records can go beyond performance, unite communities, and enable value transfer in open environments. It also revealed what is not scalable: attention does not equal adoption, and gimmicks cannot remove resistance. For "proof" to truly work in daily life, it must be the opposite of performance—it must be invisible.
Two moments from that era still guide our decisions today. We saw firsthand that a collector was bidding not for the paint, but for provenance; those present cared not for the piece itself, but for the digital record. Hours later, our inbox was flooded as many people couldn't wait to experience the technology, only to be blocked by wallet setup barriers. We realized then that digital trust had already caught the world's attention, but entry barriers still stood in the way. It was this "gap between belief and completion" that led us into the Foundation Age.
The Path We've Walked: Foundation Age
The Foundation Age removed friction at the protocol level, allowing mainstream users to experience decentralization without being "crypto natives." Abstraction was our answer to a simple constraint: people will not change habits just to use a new track. Thus, "making crypto invisible" became an engineering requirement. This means a new user should succeed on their first try, and a Web2 team should be able to launch production processes directly without hiring crypto experts. Only then will everything that follows—proof, settlement, or network effects—truly matter.
We were the first team to make user experience a core at the protocol level, building Meta Account, making login methods as natural as existing email or biometrics on the internet. We were the first chain to support paying gas fees with stablecoins (USDC), so users no longer need to learn what a "Gas Token" is. We were the first chain to release a native mobile SDK, opening the door to 18 million mobile developers to truly reach users where they are. We were also the first chain to integrate Apple ID at the protocol level, allowing users of over 3 billion Apple devices to create accounts with one click.
In fact, we did not deliberately chase being "the first." Each breakthrough was simply because we chose to explore at the edge of innovation, and there are more "firsts" waiting for us in the future.
For XION, "usability" is not a feature but an accelerator. The Foundation Age opened this door. The upcoming Productization Age will bring people outside the door into this world.
Our Future: Productization Age
In the Productization Age, our focus shifts from solving technical barriers to meeting user needs: how to verify the credibility of social media content, how to transfer airline miles or points across platforms, how to ensure the authenticity of identities on dating apps... These are all application scenarios embedded in daily society, and where "productization" truly happens.
The core concept of the experience is simple, but implementation is extremely complex: enabling people to prove specific facts about themselves or the world without giving up data, and only putting results on-chain when value needs to flow. At the base layer, network evidence is transformed into private, verifiable statements anchored to real sources. Privacy is the default, and users control what they share. No raw personal data is stored on-chain, only mathematical commitments needed to verify statements.
Everyday use cases may be easier to understand: showing membership status without exposing the full profile, proving a purchase happened without revealing the inbox, transferring a ticket with authenticity and custody. The core is to distinguish signal from noise, to identify what is real: real access, real reviews, legitimate tickets, certified credentials, verified deliveries. In this way, bots, spam, AI fakes, and misinformation lose their advantage, while AI itself can improve through training and scoring based on trusted signals.
GTM: Our Priority Industry Focus
Going to market means always putting users first while expanding enterprise and developer services. Apple put "10,000 songs in your pocket," while XION aims to bring the world "frictionless verification." Our strategy starts with a single verifiable event of great value and gradually expands to "verify everything" across the entire internet. By integrating decentralized verification into any system, we help users stay safe, create value for enterprises, and provide new starting points for developers. More importantly, this system can seamlessly adapt to existing legacy systems without rewriting, allowing enterprises to measure user outcomes in days, not quarters.
Imagine: Plaid achieved a private valuation of about $14 billion simply by solving the problem of "connecting banks and apps and providing trusted financial data." XION not only applies this logic to all internet data but also combines verifiable data with an instant global payment network. Its opportunity and market size are several orders of magnitude larger than Plaid. We are building a "trust operating system" covering all industries that need "proof": from advertising to loyalty programs, from social to recruitment.
The following are the initial verticals that will drive XION into the mainstream. To illustrate the opportunity, we have listed: if even 5% of global market traffic is redirected through our "verification-based applications," what scale would that mean? With our first-mover advantage, we believe this estimate is still conservative.
Marketing
Opportunity and Market Size
By 2025, global advertising spend will reach $1 trillion, with over 75% coming from digital ads(2).
Problems
About 22% of digital ad spend is lost to fraud, causing brands about $84 billion in losses annually. Invalid traffic, bots, and AI remain the main drivers of fake exposure, while 86% of consumers worry about how their data is used(3). Conversion rates remain low, averaging only 2.9% across industries. The result is wasted budgets, poor targeting, and declining trust between brands and consumers(4).
XION's Solution
XION eliminates fraud at the source by verifying that every interaction comes from a real human. EarnOS, built on XION, has already executed marketing campaigns for over 100 global brands including Uber, Amazon, LEGO, The North Face, BMW. These campaigns demonstrate how "verified actions" translate into efficient customer acquisition and user loyalty. By anchoring ad results to "proof," brands can reduce customer acquisition costs by up to 79%, achieve transparent attribution, and build long-term trust without exposing user data.
For growth teams, the advantages are direct: higher conversion rates, less fraud, clearer attribution, and faster feedback loops—while user privacy is always protected.
If just 5% of the global $1 trillion ad spend is directed to verification-based advertising, XION's addressable market size will exceed $50 billion/year.
Loyalty Programs (Membership Points)
Opportunity and Market Size
By 2025, the global loyalty program market will reach $200 billion, with airline loyalty programs alone worth $80 billion annually(5).
Problems
However, this industry is plagued by fraud, inefficiency, and wasted value. Up to 20% of points are at risk of fraud, causing airlines and retailers up to $3 billion in losses annually(6). Meanwhile, only 30% of points are actually redeemed, leaving hundreds of billions of dollars in value idle for long periods(7). Users often face difficulties with interoperability across alliances, programs, or similar brands, with 80% of points not transferable. The result is low user engagement, high costs, and consumer distrust.
XION's Solution
XION makes loyalty points portable, verifiable, and fraud-resistant. By anchoring points to "proof," users can instantly redeem benefits across different programs, while brands gain transparent verification and stronger retention.
This means airlines compete for real customer appeal, not by trapping users in "walled gardens." Brands can acquire and retain customers without relying on third-party data.
In the XION ecosystem, apps like WRTH and Talis have already demonstrated how provenance and status can increase user trust and conversion for limited-edition goods and digital works. For airlines and retailers, the value is direct: higher user engagement, less fraud, faster redemption, and lower program costs.
If just 5% of the global $200 billion loyalty program market is directed to verification-based loyalty mechanisms, XION's addressable market size will exceed $10 billion/year.
Recruitment
Opportunity and Market Size
The global recruitment services market creates about $650 billion in annual market size(8).
Problems
This industry faces three core challenges: fraud, inefficiency, and high costs. Surveys show that about 1/3 to 2/3 of applicants exaggerate or fabricate their qualifications, and 30% of mass applications are suspected to be AI-generated(10). Verification costs average $50 to $200 per candidate, and the average cost per hire is $4,700, with executive positions as high as $20,000. The average recruitment cycle is 42 days, with verification alone possibly taking two weeks. The result: wasted funds, hiring mistakes, and system congestion(11).
XION's Solution
XION reduces verification costs to near zero, enabling candidates to present verifiable credentials that employers can trust instantly. Skills and work experience can be proven without exposing private data, while AI-generated spam applications are filtered at the source. Proof-based recruitment can shorten hiring cycles from weeks to minutes and reduce per-hire costs by thousands of dollars. For candidates, portable credentials increase credibility and job opportunities. For employers, the value is equally clear: faster hiring, lower fraud risk, and reduced reliance on expensive intermediaries.
If just 5% of the global $650 billion recruitment industry spend is directed to verification-based recruitment mechanisms, XION's addressable market size will exceed $32.5 billion/year.
Social Media
Opportunity and Market Size
By 2025, the global social media industry is valued at $153 billion, with over 5.17 billion users worldwide. Social media ad revenue alone is expected to reach $185 billion by 2027(12).
Problems
This sector is rife with fake accounts, AI-generated misinformation, and privacy risks. Up to 15% of accounts (about 775 million) are fake or bot accounts. AI-generated misinformation accounts for 60% of viral content. Platforms spend billions annually on manual moderation, but users still lack trust. Only 39% of consumers trust social media ads, and 41% of users believe platforms have unfair moderation. The result is declining user trust and massive waste of ad spend.
XION's Solution
XION brings portable identity and content authenticity verification to all social platforms. Through "proof," users can prove they are real without exposing sensitive data, and media content can be instantly verified at creation. In the XION ecosystem, apps like Mercle and Collaboratory are piloting portable credentials and verifiable content to reduce spam, increase trust, and give communities better control over who and what they interact with. This model not only reduces platform moderation costs and enhances brand safety but also enables users to carry identity and reputation across platforms while avoiding privacy leaks. Even limited penetration of verification-based models can safely redirect tens of billions in ad spend and create a more trustworthy social environment for billions of users.
If just 5% of the global $185 billion social media ad spend is redirected through verification-based user systems, XION's addressable market size will exceed $9.25 billion/year.
Gaming
Opportunity and Market Size
By 2030, the global gaming industry is expected to reach $282 billion, with over 3.3 billion active players worldwide(13). In addition, annual spending on digital game items exceeds $74 billion(14).
Problems
Fraud and inefficiency are undermining trust in this market. Bots, AI, and exploits disrupt fair play, a large number of counterfeit game items circulate in the market, and asset ownership is often trapped in closed ecosystems. Players spend over $50 billion annually on digital items but face a lack of transparency and portability. The result is increased player frustration, revenue loss, and declining trust in the digital economy.
XION's Solution
XION provides gaming and interactive entertainment with verifiable gameplay, portable assets, and trust-based marketplaces. Proof mechanisms ensure players are real, assets are authentic, and outcomes are transparent. In the XION ecosystem, projects like God’s Legacy, BlockX, Burnt Ghost Games, Tilt, and DDream are developing new games: game items have provenance, achievements are verifiable, and new interactive markets are emerging. For developers, this means new monetization channels, less fraud, and cross-platform asset portability; for players, it means secure ownership, fair gameplay, and the ability to carry identity and reputation across games.
If just 5% of the global $282 billion gaming market is brought into verification-based user systems, XION's addressable market size will exceed $14.1 billion/year.
A Global Verification Engine Launching in 2025 Q4
To meet the needs of daily global verification, XION will launch its Verification Engine in Q4 2025 and gradually expand to broader application stages in 2026. This engine is a bold, powerful, and universally accessible product designed to drive deep transformation in Web3, Web2, and even traditional industries. Market demand is clear, user value is obvious, and the opportunity is unprecedented.
So far, XION has delivered user-centric solutions that make decentralized technology run seamlessly and invisibly, allowing everyone to enjoy its benefits without extra friction. The Verification Engine will become the catalyst to ignite the Triple Flywheel, turning vision into reality. Adoption and utility are no longer just in whitepapers or prototypes but are accelerating into people's daily lives.
Triple Flywheel: Driving Innovation and Value
The Productization Age is launched by the Verification Engine
The Productization Age (Age of Proofs) officially begins with the launch of the Verification Engine, giving rise to a Triple Flywheel that benefits users, brands, and developers simultaneously.
First Flywheel: Users
Users are always the ultimate beneficiaries. They gain secure verification, portable personal data, frictionless transactions, higher-quality interactions, and the ability to build trust in familiar environments.
Second Flywheel: Global Brands
The Verification Engine is built not just for Web3 but is "all-terrain." Existing enterprises can directly leverage its capabilities with seamless user experience. We foresee a future where someone signs up for a gym membership, verifies a resume on a recruitment site, claims airline miles, builds a credit record, posts on social media, and XION's engine is always running silently in the background.
Third Flywheel: Developers
The Verification Engine enables developers to innovate quickly and at scale. With walletless registration, Apple ID integration, native mobile SDKs, and more, XION removes the friction that has long hindered innovation. Combined with the Verification Engine, developers can focus on building globally scalable applications without reinventing infrastructure or wrestling with blockchain complexity. Every new app strengthens the network, accelerating the flywheel.
The Vision and Validation of the Triple Flywheel
The Triple Flywheel has been XION's ultimate vision since day one and is the reason top investors like Circle, Multicoin, and Draper have backed XION. They believe what we are building goes beyond "tokens or products," not limited to crypto verticals, but is a platform where users, brands, and developers collaborate in a shared ecosystem of trust, simplicity, and scale.
Conversations with multiple industries have proven that mass adoption is not a distant dream but a reality achievable across many verticals. Through beta testing and ongoing dialogue, we have seen shared value emerge in finance, fitness, retail, and more. Our protocol-level integration of Apple ID has already proven that this future is not theoretical but a mission written into our DNA: to build something truly usable from day one.
The Tech Stack Powering the "Productization Age"
XION's existing tech stack is a comprehensive and modular framework optimized for daily user accessibility, developer scalability, and real-world practicality. Its UI/UX design is intuitive, with all registration and onboarding barriers abstracted away, focusing on commercial application scenarios.
Building on the existing abstraction tech stack, we will gradually deploy a series of core components related to zero-knowledge technology over the next 18 months. These will become the technical pillars of the proof system, powering the verifiable platform with truth-based technology.
ZK Infrastructure
ZK TLS Platform: Applies zero-knowledge technology to Transport Layer Security (TLS) protocols, enabling verifiable proofs for any data on the internet.
ZK VM: A verifiable, shareable off-chain computation environment supporting proof execution, selective data disclosure, and verified data compression.
ZK Data Layer: Stores, retrieves, and builds on top of users' own digital endorsement layers.
ZK Tools
ZK Email: Verifies data received in any email without exposing email content.
ZK JWT: Converts Web2 identity authentication into private and verifiable statements.
ZK Identity: Portable, revocable identity credentials supporting selective disclosure.
ZK Shuffle: Enables secure, fair game shuffling without a trusted third party.
While delivering these core technology components and building the supporting tech stack, XION will also launch a series of mass-market integrations and industry-first technical achievements over the next 18 months.
The core of XION's DNA has never changed: our greatest technical advantage is speed. Speed is our moat. This has been proven repeatedly in the many "firsts" mentioned above and will continue to define XION's differentiation, enabling it to adapt, innovate, and stand out.
Achieving "Escape Velocity"
We began with burning and flames, proving that digital proof can extend the value of the real world, turning the fleeting into the eternal. That spark ignited XION's "Ages": the Catalyst Age showed what is possible, the Foundation Age made it usable, the Productization Age will make it indispensable, and the Escape Velocity Age will drive it with exponential speed, making it unstoppable.
We invite pioneers who dare to go beyond the boundaries of Web2 and Web3 to join our ecosystem—be they visionary brands, companies, or builders. Our resources are ready to accelerate all efforts to build a world where trust is integrated into daily life, whether in the physical world or the digital realm.
We are stepping into the "Productization Age"—an era of productization that will drive XION to become the unicorn of unicorns, achieving mass adoption through deep integration into daily life. The flywheel has started; now is the time to look to a bigger future.
