Thumzup Makes Major Move on Dogecoin as Part of Crypto Portfolio Adjustment

Thumzup Media Corporation (Nasdaq: TZUP), a digital marketing and media company associated with Donald Trump Jr., has notably increased its cryptocurrency holdings by purchasing 7.5 million

(DOGE) tokens on the open market. This deal, totaling close to $2 million at an average price of $0.2665 per coin, marks Thumzup’s initial direct investment in Dogecoin and highlights its strategic shift toward digital currencies. The move follows the company's entry into the crypto space in January 2025 when it allocated $1 million to . In July, Thumzup’s board gave the green light for the company to hold up to $250 million in digital currencies, marking a bold and diversified push into accumulation.

The company is also seeking to expand its involvement with Dogecoin by planning to acquire DogeHash Technologies, a mining firm currently running 2,500 Scrypt ASIC miners in North America and preparing to add another 1,000 units by the end of the year. The acquisition, arranged entirely in stock, would see Thumzup rebrand to “Dogehash Technologies Holdings, Inc.” and trade on Nasdaq under the symbol “XDOG.” This deal is awaiting shareholder approval and is anticipated to be finalized by the end of 2025’s fourth quarter. The merged company aims to become the world’s premier Dogecoin mining provider, focusing on renewable energy and large-scale mining to maximize efficiency.

Thumzup’s deeper move into Dogecoin is backed by a $50 million common stock offering completed in August 2025, with the funds intended for purchasing mining equipment and further digital asset acquisitions. This capital has enabled Thumzup to begin both accumulating Dogecoin directly and building a major mining operation. The company’s decision to focus on Dogecoin is based on its quick block times, low fees, and transparent supply, which are considered advantages over other proof-of-work cryptocurrencies such as Bitcoin. Dogecoin is currently among the largest cryptocurrencies by market value, often seeing over $1 billion in daily trade.

To further cement its role in the Dogecoin space, Thumzup has brought on Jordan Jefferson, CEO of DogeOS and leader of MyDoge, along with Alex Hoffman, head of ecosystem at DogeOS, to its Crypto Advisory Board. These appointments demonstrate Thumzup’s aim to closely collaborate with key players and projects in the Dogecoin ecosystem, ensuring its strategies benefit from the insights of industry veterans and technical specialists.

From a financial standpoint, Thumzup projects significant earnings from its Dogecoin mining operations, estimating up to $103 million in annual revenue if Dogecoin’s price reaches $1. At current prices, annual mining revenue is projected at $22.7 million. These numbers stand in contrast to Dogecoin’s current market situation, as its price has fallen more than 70% from its 2021 peak and is trading at $0.214, according to the latest figures. Nonetheless, Thumzup points to Dogecoin mining’s higher profitability compared to Bitcoin, referencing a December report from publicly traded BIT Mining that showed Dogecoin mining yielded nearly triple the profits of Bitcoin mining.

Thumzup’s shift in strategy has come with stock market fluctuations. On Wednesday, shares ended 7.7% lower at $4.61, but rebounded 4.5% in after-hours trading following news of the Dogecoin acquisition. Despite dropping from an August high above $15, the stock remains 62% higher year to date. The board is continuing to review its overall approach to digital assets, with plans to broaden its portfolio beyond Dogecoin to include cryptocurrencies like

, , and , reflecting a commitment to a diversified, multi-asset strategy as the crypto market evolves.