ZOOZ's Bold Bitcoin Strategy: Connecting Traditional and Digital Finance in the Face of Doubt

ZOOZ Power Ltd. (trading on both Nasdaq and TASE: ZOOZ) has become the first company listed on both Nasdaq and the Tel Aviv Stock Exchange (TASE) to implement a

treasury management approach, following shareholder consent for a $180 million private investment in public equity (PIPE) [1]. With an initial private placement of $5 million, the transaction is anticipated to finalize by September 22, 2025, contingent on completing documentation and meeting regulatory requirements [2]. The majority of the net proceeds—approximately 95% after settling $3 million in outstanding promissory notes—will be allocated toward acquiring Bitcoin, marking a significant shift in the company's treasury strategy [4].

During the shareholder meeting on September 19, 2025, key resolutions were approved, such as issuing new ordinary shares and warrants, increasing authorized share capital, and appointing directors Alberto Franco and Jonas Grossman [1]. Approval from Nasdaq was also obtained to maintain ongoing listing eligibility [1]. Jordan Fried, the CEO-designate and an experienced tech entrepreneur known for his work on blockchain projects like

Hashgraph, highlighted how this new direction could accelerate growth and set apart in both established and emerging digital sectors [4]. “Our treasury is becoming a strategic asset,” Fried noted, with the intention of appealing to stakeholders focused on crypto innovation [1].

This move establishes ZOOZ as a groundbreaking dual-listed company in Bitcoin treasury management, providing shareholders with direct involvement in the cryptocurrency market. Although the strategy resembles capital allocation practices of some U.S. corporations, it introduces distinct risks—most notably a stronger link between ZOOZ’s share value and Bitcoin’s price fluctuations [2]. The company also faces possible hurdles from regulatory ambiguity, tax issues, and wider economic pressures [3]. Shares of ZOOZ jumped 13% on September 19 after the plan was approved, despite previous market volatility, including a 45% drop after the strategy was first revealed in July [5].

ZOOZ’s transition from its original business in energy storage—specializing in flywheel power boosters for EV charging stations—to a treasury model centered on Bitcoin has triggered considerable discussion. While the company maintains it will continue its energy business, this new direction has raised concerns among investors who had anticipated more traditional growth strategies [5]. The PIPE investment attracted major institutional backers such as Pantera Capital, FalconX, and Arrington Capital, signaling strong belief in the future of digital assets [4].

This initiative reflects a wider movement among corporations to integrate Bitcoin, but ZOOZ’s status as a dual-listed entity brings added regulatory and operational complexity. As the pioneering Israeli company to pursue this path, ZOOZ may set a precedent for others considering digital asset integration in treasury management [6]. The deal has received support from the company’s auditors, PwC Israel, and legal counsel, including Cooley LLP and Shibolet & Co., confirming adherence to current legal standards [1].

ZOOZ’s strategic realignment highlights the increasing overlap between traditional finance and digital assets. By adding Bitcoin to its balance sheet, the firm seeks to benefit from the cryptocurrency’s track record (an 82% compound annual growth rate over the last ten years), while managing the associated volatility risks [4]. The financial community and regulators are expected to closely monitor the results, as they may shape future approaches to innovation and risk management for dual-listed companies in evolving markets.