After discontinuing its job listings tool three years ago, Facebook is reintroducing it for U.S. users, with a focus on connecting people to local opportunities in entry-level, trade, and service industries.
Anyone in the U.S. who is 18 or older can now access job postings, which are located in a dedicated tab within the Marketplace, as well as in Groups and Pages.
Users have the ability to filter and organize job postings by category, location, and type of work. Facebook also notes that it will offer personalized job suggestions based on each person’s browsing activity. Once an application is submitted, users can use Messenger to communicate with employers and set up interviews.
Image Credits:Facebook
Facebook’s job listings first appeared in 2017 for users in the U.S. and Canada, and expanded to more than 40 countries the following year. In 2022, the feature was scaled back to only the U.S. and Canada, and was eventually shut down in 2023, likely due to LinkedIn’s growing popularity.
Meta has not provided a reason for reviving the job listings feature at this time. However, it appears the company is aiming to return to its original mission and broaden its platform beyond social networking. In January, Meta CEO Mark Zuckerberg highlighted a “return to OG Facebook” as a major objective for the year during the Q4 earnings call. This move may also be intended to attract younger job seekers and increase engagement among Gen Z users.
By focusing on jobs in entry-level, trade, and service fields, Facebook is setting itself apart from LinkedIn, which is more commonly used for mid- and high-skill positions. Facebook currently boasts over 3 billion monthly active users, while LinkedIn’s user base has surpassed 1 billion.
