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Tokenizing Real-World Advertisements: Web3 Enhances Openness and Incentivizes Users

Tokenizing Real-World Advertisements: Web3 Enhances Openness and Incentivizes Users

Bitget-RWA2025/10/25 13:56
By:Bitget-RWA

- HashKey Chain and ATT Global launch a Web3 ad model tokenizing real-world assets via blockchain. - AI-IoT integration converts physical ad spaces into tradeable tokens, enhancing transparency and reducing fraud. - Users earn rewards for engagement, aligning with DeFi trends and user-centric economies. - The partnership leverages EVM compatibility and institutional-grade RWA tokenization for secure, low-cost infrastructure. - This collaboration reflects growing RWA tokenization in Web3, bridging tradition

As reported by a

, HashKey Chain, a Layer 2 public blockchain, has partnered with ATT Global, an international advertising technology company, to introduce an innovative Web3 advertising solution. Their joint effort seeks to digitize real-world advertising assets, utilizing blockchain to boost transparency and streamline digital ad operations. Through the integration of AI-IoT technology, the initiative will transform physical advertising locations—like busy LED displays—into digital tokens that can be traded, allowing for blockchain-based transactions and decentralized access to actual ad space. This approach aims to resolve persistent challenges in traditional advertising, such as fraud and reliance on middlemen, by employing tamper-proof ledgers to document all interactions and payments.

Tokenizing Real-World Advertisements: Web3 Enhances Openness and Incentivizes Users image 0

This system incentivizes users for engaging with tokenized advertisements, creating a fairer environment where user attention is compensated. Unlike standard Web2 models, this Web3 approach allows individuals to earn from their data and involvement, reflecting broader movements in decentralized finance (DeFi) and user-focused digital markets, the article highlights. HashKey Chain’s support for the

Machine (EVM) and its emphasis on institutional-level RWA tokenization establish it as a reliable, cost-effective foundation for this new advertising model, according to LiveBitcoinNews.

This alliance reflects a broader trend in Web3, where tokenization of real-world assets (RWAs) is increasingly used to connect traditional sectors with blockchain technology. For example, WoaHash RWA, a digital asset management service, has already succeeded in converting energy capacity and infrastructure value into tokens, providing investors with stable returns, as noted in a

. In a similar vein, Japan’s SBI Holdings has recently invested in a U.S.-based AI fund to advance its Web3 initiatives, illustrating the merging of AI and blockchain in transforming finance and advertising, as detailed in a .

By converting physical advertising assets into tokens, HashKey Chain and ATT Global are not only updating the advertising sector but also tackling privacy issues in today’s digital world. The decentralized approach removes intermediaries, cuts costs, and gives users greater control over their data—an essential benefit in an age where privacy is increasingly important, according to LiveBitcoinNews. With ATT Global’s established presence in key Asian cities, the collaboration is set for rapid expansion, providing both advertisers and users with a transparent and efficient alternative to conventional platforms, the article concludes.

As Web3 develops further, partnerships like this are transforming how industries utilize blockchain. From tokenizing real-world assets to employing AI-powered analytics, the fusion of new technologies is building systems that emphasize security, openness, and user agency. The initiative between HashKey Chain and ATT Global marks a significant milestone, pointing toward a future where digital and physical markets are closely linked.

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Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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