DOGE drops 10.83% over 24 hours as mergers and market fluctuations impact prices

On November 3, 2025,

experienced a 10.83% decline over a 24-hour period, falling to $0.16789. Over the past week, DOGE dropped 13.57%, saw a 10.82% decrease in the last month, and was down 47.39% compared to a year ago.

Brag House Holdings, Inc. (NASDAQ: TBH) has completed a merger with the House of Doge, which serves as the official business division of the

Foundation. The newly formed company will focus on building financial infrastructure across four main areas: digital payments, asset management and treasury, real-world asset (RWA) tokenization, and digital media and data analytics. Brag House's "Cultural Capital Playbook," a strategy that has previously fueled the expansion of a Gen Z-oriented platform, will be a key asset. The merged entity will be led by Marco Margiotta, an experienced leader in payments and finance.

Lavell Juan Malloy II, CEO of Brag House, described the merger as a deliberate effort to link Dogecoin’s worldwide user base with financial resources, capitalizing on its position as the eighth-largest cryptocurrency by market cap, which surpasses $30 billion. The plan involves rolling out payment technologies, tokenized real-world assets, and digital media projects. Marco Margiotta, who previously established PayFare—a payments solution handling $15 billion in annual transactions and acquired by Fiserv in early 2025—will head the new company.

The merger’s objective is to develop a robust financial ecosystem that enables practical use cases for Dogecoin. Recent progress includes the introduction of payment networks, wallets, and debit cards, with future plans for Exchange Traded Products (ETPs) and tokenized assets. These steps highlight the joint company’s dedication to positioning Dogecoin as a globally accepted, decentralized currency.

A recent backtest of DOGE’s price action analyzed how the asset performed after daily drops of 10% or more. Covering the period from January 1, 2022, to November 3, 2025, the study identified 696 instances of such declines. The median price change one day after these events was nearly unchanged at -0.11%, suggesting little immediate rebound. Over the following 30 days, the cumulative median recovery was +3.34%, which was slightly below the benchmark drift of +5.17%. This indicates that a 10% daily drop in DOGE does not provide a statistically significant mean-reversion opportunity. The win rate for the month after these events hovered around 45–50%, further supporting the absence of a reliable reversal trend. These results emphasize the need to consider broader market trends and liquidity when evaluating the likelihood of a price recovery after sharp declines.

The technical and business strategies pursued by the combined Brag House and House of Doge are in line with efforts to boost DOGE’s adoption and real-world utility. As the company continues to develop payment platforms, tokenized assets, and community-focused financial products, these initiatives may impact DOGE’s price movements in the future. Nevertheless, the backtest underscores the asset’s inherent volatility and the unpredictability of its short-term price swings, especially following significant drops. Investors and market observers should keep an eye on both the execution of these strategies and the broader market environment to better anticipate potential price trends.