A Token Launch Guide for Solana Ecosystem Builders
I tried all the crypto launch platforms, and in the end, found that this is the only one that doesn’t fleece its users.
I tried every crypto launch platform, and in the end, found that the only one that doesn't fleece users is this one.
Written by: TM
Translated by: AididiaoJP, Foresight News
In this article, I will freely share all my experiences regarding launching crypto projects.
I'm tired of "launch platforms" deceiving real builders.
If you are serious about building a crypto project or deploying your startup on-chain, this will be the most important article you read.
Personally, I have launched around 50 projects: from memes to large-scale projects, from tiny 500,000 social media experiments to launches with a market cap exceeding 30 millions USD.
1. Pre-launch: Why Launching Matters So Much
In the crypto world, token issuance is everything. Because in the 24 hours after launch, your project will see its highest trading volume for a period of time. All eyes are on you. Speculators speculate, technology is put to the test—this is the real use case for crypto.
If not for launching, why create a token at all?
Not every project needs a token. In fact, tokens can become a huge burden. Once you launch a token, it is forever tied to your project. Everyone will measure your success by its price, which, while it can reveal the truth, is also misleading. Not everything can be accomplished overnight.
"The best projects don't need tokens"—this is a misconception.
Most consumer-facing projects should have a token. It allows users to participate and own a part of the ecosystem. On the other hand, enterprise-facing projects rarely benefit. It's hard for them to define real token utility, and usually, they only launch a token to exit liquidity.
Your token launch will be the most important business decision you make in crypto.
You need to know exactly:
- What you are doing
- Why you are doing it
- And how you will execute
2. Tokenomics and Supply Strategy
Golden rule: The project itself should not own more than 30% of the total token supply.
You need to keep most of the tokens in circulation. If you hold 90% and only 10% are circulating, that's terrible—bitcoin's situation does not apply here. You're not launching a store of value, you're launching an on-chain growth startup.
Quick data:
- Pump Fun's bonding curve is usually around $75,000 - $100,000 market cap, about 50 SOL (dynamically changes).
- The goal is to invest about 15 SOL (20-30% of total funds), and distribute it into 5-10 new wallets.
Key operations:
- Always fund from a centralized exchange (CEX).
- Why? Because you don't want anyone to trace these wallets back to you.
- Don't send all 15 SOL to one wallet and then split it—send 3 SOL each to five wallets separately.
- Otherwise, these funds will later show as bundled.
3. Choosing a Launch Platform
Let's talk about launch platforms.
I mentioned Pump Fun is currently the best choice.
All other platforms (Bonk, Jupiter, Believe, etc.) are ripping people off—I've tested them all.
Here's what NOT to do:
Never pay for a "launch advisor"
- They will ask for 1-5% of your tokens plus extra compensation (ECA), and then bleed your project dry.
- Most of them have never successfully launched any project themselves, and I've never seen a great project guided by them.
- The best launchers in this game are seasoned meme coin traders, usually backed by their own small circles.
- So, don't pay advisors, and don't beg for their attention—most of them will eat you alive.
A metaphor:
You can seek advice, but in the end, you have to get your hands dirty yourself.
Pump Fun doesn't offer much guidance, but at least they don't rip you off. No fees, no hidden percentages, no transaction taxes. That alone makes them the best.
Don't ask me about your "innovative new launch platform."
- This space doesn't need more launch platforms—Pump already provides everything needed for one-click launches.
- What we need are innovative projects launched there, with real developers and liquidity.
4. Launch: Execution Time
This is it—the most important day.
Set aside 5-10 hours, don't rush, every second counts.
Step-by-step details:
- Inject 0.5-2 SOL into your dev wallet.
- Distribute the remaining SOL into your auxiliary wallets.
- Before launch, create Pump Fun accounts for each wallet.
About sniper bots:
- Before: You would immediately sell the tokens in your dev wallet because of sniper bots.
- Now: Bots are rare, unless your coin is being heavily hyped.
Key strategies:
- Never announce your launch date.
- That's suicide—the best launches are always stealthy, always.
- I usually do a soft launch, observe early dynamics, and only promote when I'm sure there are no snipers.
- If there are bots, either wait for them to leave or (for meme coins only) sell the dev wallet's tokens. But for serious projects, you should keep them.
- In highly hyped situations, you can even launch multiple tokens (like Kanye did). No one cares which is the "original token," especially for utility tokens.
5. Magic Numbers
- Dev wallet: < 5% of total supply
- Meme/art projects: keep below 3%
- Total team: max 20-30%
- Buying strategy:
- Start buying from auxiliary wallets—do it slowly.
- First purchase: max 1-2 SOL.
- Never let one wallet hold more tokens than the dev wallet. If this happens, split or rebuy.
- All operations are manual. Do not use bots/tools.
- Experience and intuition will protect you from snipers and suspicious patterns.
- Announcement timing:
- When trading volume surges and you feel the bonding curve is close, announce on Twitter.
- Before that, make sure everything is ready, especially your DEX banner (about $300, annoying but crucial). It signals a "serious project."
6. After Launch
Be ready for chaos:
- 1-3 sleepless nights
- Emotional rollercoaster: love → hate → love → death threats → silence
- Market cycle: momentum → hype → reversal → despair → rebirth
This is the cycle, always the same.
Crypto is purely about trends and narratives.
If you can't sustain the hype, even the best product in the world won't help. No project has ever gone viral purely on fundamentals—not in crypto. The few that did, didn't have tokens at the time.
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Solana Consolidates Above $177 Support as Market Watches $200 Breakout Level

BTC Dominance Faces 60% Barrier Before Next Halving Cycle

PEPE Consolidates Near $0.0566 With Market Watching Key Support and Resistance Levels

Shiba Inu Holds $5.7B Market Cap as Price Stabilizes Near Key Support

