"Google's AI Scam Defense in India: Safeguarding a Select Few, While Many Fall Victim to Fraud"

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"Google's AI Scam Defense in India: Safeguarding a Select Few, While Many Fall Victim to Fraud"

Bitget-RWA2025/11/20 23:16

By:Bitget-RWA

Google is enhancing its AI-based scam prevention efforts in India by rolling out on-device fraud detection and screen-sharing notifications to address the surge in digital scams. However, despite these improvements, significant gaps in reach and inclusivity remain, exposing millions to increasingly sophisticated fraud schemes. The company's new measures, such as real-time call monitoring and SIM-based authentication, are designed to tackle India's escalating digital scam crisis, which resulted in losses exceeding ₹70 billion in just the first five months of 2025

as reported

Google’s newest tool, utilizing Gemini Nano,

provides real-time analysis of calls on Pixel 9 devices

to detect possible scams without saving audio or sending information to external servers. When a suspicious call from an unfamiliar number is detected, the system plays a tone to alert both the user and the caller. Yet, this functionality is currently restricted to Pixel phones and English users, which is a major limitation in a market where Android holds 96% of the smartphone share but Pixel devices make up less than 1%

based on research

To address scams involving screen sharing—where victims are deceived into revealing sensitive financial details—

Google is testing warning notifications

with

Google

Pay, Paytm, and Navi. These notifications alert Android 11 and above users when they access financial apps during a screen-sharing call with an unknown person, and provide a quick option to end the session. Although promising, this feature is still in its pilot phase, with intentions to broaden language options and include more partner apps

as per reports

Google is also moving away from SMS-based one-time passwords (OTPs) in favor of Enhanced Phone Number Verification (ePNV),

which uses SIM-based verification

to provide more secure sign-ins. This change is intended to address the weaknesses of SMS OTPs, which can be intercepted or spoofed. Furthermore, Google’s Play Protect has prevented over 115 million attempts to install sideloaded apps associated with financial scams, and Google Pay issues more than 1 million fraud alerts each week

according to internal figures

Despite these efforts, digital fraud in India continues to pose serious challenges. Google Play has faced criticism for allowing exploitative loan apps to slip through its review process, and counterfeit apps remain widespread

according to studies

. Many incidents go unreported because users are hesitant to seek assistance or find the complaint process too complex. The Reserve Bank of India documented 13,516 digital transaction fraud cases in 2024, resulting in ₹5.2 billion in losses

based on official statistics

Google’s actions are part of a larger plan to use AI for improving digital safety in India. The company has

collaborated with organizations such as IIT Madras

and the CyberPeace Foundation to create AI safety standards and tools, including SynthID, which identifies AI-generated material. Initiatives like LEO and Super Searchers

seek to inform millions of people

— especially older adults and teachers — about recognizing online threats.

Evan Kotsovinos, Google’s vice president for privacy, safety, and security, noted that India’s vastness and diversity make it an ideal environment to test robust AI safety measures, with insights that could benefit the Global South

as stated in reports

. Preeti Lobana, Google India’s country manager, described a “comprehensive strategy” that merges product security, cloud-based protections, and collaboration across the ecosystem

according to her remarks

Although Google’s AI-powered solutions mark a notable advancement, their restricted availability and the increasing complexity of scams highlight the ongoing need for innovation and joint efforts. As India’s digital economy continues to expand, ensuring both technological progress and fair access will be essential to effectively reduce fraud.

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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